I know about the start menu. But whatever favorites you add are still boxes. There is no way around it. W10, like 8, caters to touch screens. That looks terrible on desktop screens, esp. when there are still W7 UI elements jumbled in. It looks cheap and unprofessional. The W7 UI was perfectly acceptable, and more efficient. Another service pack for W7 would have been a better choice for the user, but MS had to push their agenda.