I'm not talking about reviews at all. I'm talking about general content.
If you want to talk about reviews, you can take out pretty much all of the "critic" published reviews -- from sites like IGN, Gamespot, etc, -- since in my opinion people that "review" games for a living shouldn't be the ones telling us what games are good or bad. Their opinion is already skewed by the vast volume of games that they play, and something that seems "old and stale" to them (because they've seen it in six games over the last two years) might not be "old and stale" to me, who hasn't played any of those six games.
Then take out probably a good 50% of the user generated reviews (and no, you have no idea which ones, just start guessing at random), because in my experience, the people that come to the Internet to talk specifically about a game, at least half the time, do so because there was something that they absolutely loved about it, or something that they absolutely hated about it. The people that I want to give me an opinion about a game are the ones who played it for a few days, then felt like talking about it with their buddies, either because they asked or because they really enjoyed it. I currently own 40 PS3 games, and probably half of them were purchased off recommendations from friends. Only two of them were purchased based on "review scores."
Before I play a game, all I want to know is: 1) was it fun? 2) how do the controls feel? 3) how was the story? 4) is it broken?
As long as the answer to the first one is "yes" and the last one is "no," then the other two don't really matter.