What, and Yu-Gi-Oh video games are? It just annoys me profoundly, I suppose, that they can't do what Konami demonstrated as an effective marketing strategy back in 2006. Heck, Wizards actually has one-up on Konami, because they can just restrict the card list to legal packs and say "buy the cards" for every other format, where Konami essentially has to include cards from the start by tradition. Then again, expecting the same Wizards that has shifted away from OGL to proprietary content and in the doing essentially fragmented their own market between Pathfinder and 4E to do something that would essentially give players a free hand is probably expecting far too much of them.
And it's not just because I would love to be able to just whip out my DS and play a few rounds of Magic against an AI on the bus, honest.