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Pepsi Blue: A blue colored fruity soda (non-cola). Given a huge marketing push, often considered a major flop on the order of New Coke. No longer produced. In Iceland, Pepsi Blue was sold for a brief period of time during the winter of 2003/2004, and in India during the 2003 Cricket World Cup. It was sold for a longer period in Austria, and is still available in some parts of Mexico.