So, with that in mind, get an idea of the stores that are available to you. Stores do indeed send a message. Don't believe me?
* The Gap: Trendy, yet simple and clean.
* Hot Topic: Mallgoth faggots.
* Abercrombie and Fitch: Really trendy high schooler/university student with no sense of quality. They own Hollister, too, so basically it's just cheaper Hollister stuff.
* Hollister: Really rich trendy high schooler/university student.
* American Eagle: Trying to keep the trends of A&F and Hollister, but too cheap to pay the price for the real shit.
* Aeropostale: One step above Old Navy.
* Old Navy: The Gap, except much cheaper and much more generic. Basically what every single mother buys her 12 year old.
* Eddie Bauer: More conservative clothing, usually good if you're going for the more professional look.
* Lands End: Decent stuff, more outdoorsy. Nowadays, it's way overboard and tacky.
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The North Face: Dumbass coats. Dumbass coats. Dumbass coats.