Despite its technical advantages, the Turbo Express was not very popular or known with gamers.[citation needed] In addition to NEC's disastrous marketing, the fact that the handheld was initially released for $299.99 did not help matters (because of this price tag it was labelled as the Rolls Royce of handhelds[1]). Since there were other affordable handhelds and the TG-16 was not popular enough to be accessible for the great majority of players, the system was finally quietly discontinued around the time the Turbo Duo was also in its twilight.