That sort of thing depends on the user, really. I remember some phones before iphone which I'd enjoy using more actually. (I prefer complicated but more controllable over simple but not customizable) They just weren't as well known as apple.
It's not like I think apple is completely useless. I understand that it has its users all around the world who couldn't manage to work with more complicated devices. They made everything easy. So I like apple as devices that allow people interact with computers more easily and seamlessly.
What I can't seem to put up with is people repeating apple's marketing and actually believing them. From time to time I hear people say stuff like "apple computers (mac) are faster" or "apple devices are innovative" or "Mac OS has better applications than windows" which are simply not true.
Easy to use? Yes. Superior?
EDIT: Oh, and I forgot the fact that all their devices are overpriced. That is the biggest problem I have with apple. It makes people think it's cool, and then charges twice for it. I hate anything that is ridiculously overpriced and all apple devices fall into that category.