Quote Originally Posted by Mistral View Post
What's wrong with viral marketing? If it's fun or good enough that it goes viral, then it's clearly something with some traction with the target audience. If it doesn't, it's not like it's any loss on our end; it's their own marketing department that will have to answer for it to the shareholders. There's a reason why things like Superbowl ads are interesting.
Superbowl ads aren't viral marketing, that's regular marketing.