Sony Sues Kevin Butler

[lizard81288]

http://mynintendonews.com/2012/10/06...edium=facebook

New legal documents show that Sony is currently in the process of suing Jerry Lambert, aka Kevin Butler, for the Bridgestone Wii commercial. Sony is taking legal action against Bridgestone and Wildcat Creek, whose president is none other than Jerry Lambert. The end result of the proceedings could see the end of Jerry Lambert’s advertising career.

I think it is pretty dumb. Although, I wonder if Bridgestone will step up.

[RTT]

Um Yeah whatever

[FlavaFlave]

That explains why I haven't seen him lately... I was kind of looking forward to him doing a commercial for the upcoming Playstation All-Stars game. Maybe they'll use that little colored kid PSP Marcus instead.... ha.

[williamjones]

:/ I miss his PS commercials.

[Ragnarök]

So that's why the Sony presentations have been so boring for the last two years?

[JKDarkside]

I love that man and he deserves better.

[localmachine]

It's a pretty petty thing to do.

[Colamisu]

Well, in Sony's defense, it's pretty much a textbook trademark case. It's forbidden to use another company's name/logo/characters/etc. to promote your product without permission in order to prevent consumer confusion. The entire point is to prevent the "Wait, Kevin Butler is promoting Nintendo games?" thing that went on so much when the commercial aired. While it is a bit depressing that it pretty much means the guy can't do any video game advertising outside Sony simply due to how much we associate the character with his physical likeness, it definitely makes sense from a legal standpoint.

Also, not being able to advertise video games doesn't mean that much. Sure, it's one of the biggest businesses out there, but it's not the only one by any means.

[lizard81288]

Technically, he was advertizing Bridgestone stuff, and I guess you get a Wii as a prize or something.

[SpuzzHardwick]

that little colored kid PSP Marcus instead.

Wow. What is this? Mississippi in 1865?

[GradyWilson]

Wow. What is this? Mississippi in 1865?

I know, right? "Look like one a dem DARKIES gonna be movin in right next DOOR ta us, Low-retta!" ('Turkey in the Straw' plays in background)
Ughhhh....