Whenever I see EA or Capcom mentioned anywhere on the internet, there will always be an army of people shouting that both companies don't care about originality or innovation, just making the same games over and over. I dare argue that's what we value most as well. We couldn't possibly be bigger hypocrites as a community, myself included.
Awhile back, EA decided to try their hand at doing something new and different, green-lighting two major experiments to try and expand their market base. Mirror's Edge and Brutal Legend each got a lot of publicity and advertising behind them, healthy budgets and each did something fresh, one using the first person view to create thrills instead of just being another shooter while Brutal Legend went with an all metal vibe and had a visionary developer behind it, trying to make a console RTS and make it work.
Brutal Legend barely sold over a million with both console versions combined and Mirror's Edge got to about two million but was also met with average reviews. For two games with such massive backing, this was way under expectations for EA. Mirror's Edge 2 has been in development for years now and odds are will be forgotten, while Brutal Legend simply isn't getting another game in it's series. The backlash of this is that EA stopped going this route and instead focused more on their already existing series, going with what pays the bills.
Now Capcom may have the worst luck imaginable when it comes to experimenting. They tinkered with the Breath of Fire series too much and ended up killing it. Megaman Legends never caught on, made worse by the sequel being released at the very beginning of the PS2 lifecycle on the PS1. They tried bringing Megaman X and Street Fighter into 3D, only to meet lots of disappointment. They had Clover around to make tons of experimental games, all which ended up being huge flops. Whenever they dare add something or change something in a fighter, they instantly meet massive backlash while the game is still in development. They make a throw back to the NES Megaman games and instant money. They release a game that's pretty much Street Fighter II with 3D graphics with an added mechanic, massive seller for them.
Let's be honest, we like innovation and experimentation, but we're not always willing to support it. If I had a choice between something new and the newest Sonic game, most times I would go with the Sonic game. Constantly attacking companies for a lack of innovation isn't exactly fair because odds are good that we're part of the problem why they don't try more often. Why bother trying something new if you can just sell the same old thing and people eat it up?